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  1. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. However, the reality with content marketing that most people are starting to awaken to, is that...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online...

  5. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...