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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. However, the reality with content marketing that most people are starting to awaken to, is that...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing...