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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. They weren't playing craps or blackjack — well, they may have been...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during...

  3. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Dave Lloyd, AdobeSenior Manager, Global Search Marketing More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap...

  5. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India...