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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn...

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The amount of content and insight exchanged at Share13 was quite staggering ¬– far too much for me to do it all justice in one post, as this has only captured half the speakers.

  4. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Note: in the recent past Google offered a Grantspro program for eligible nonprofit advertisers...