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Program Search Advertising Content Match

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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  2. Local Search Tactics for Tough Economic Times

    Local SEM: A correctly executed SEM program will yield highly desirable sales leads at a very efficient cost. In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible...

  3. What's a Yahoo Advertiser to Do?

    In the shadow of this release, Yahoo also decided to terminate its content match program in the European Union. But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are...

  4. Yahoo's Search Ad Share Drops 40% in UK for Q4 2008

    Yahoo's dismal performance may be one reason they decided to shut down their Content Match program in Europe earlier this month. Yahoo's Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline.

  5. SearchDay: Search Ad Tools Help Manage Complexity

    Yahoo is throwing its hat into the ring with the release of a new open source program, FireEagle. Search Ad Tools Help Manage Complexity SEARCHING FOR MEANING Search advertising tools have been unhappily married to search providers since they...

  6. SearchDay: Link Building via Word-of-Mouth

    The BOSS program will allow third parties to build their own search engine using Yahoo's index and ranking methodologies as a base. The program allows third parties to utilize Yahoo's index and ranking methodologies to create their own search engines.

  7. Winning the Local Search Battle - Part 2

    Targeting tactics, such as explicit keyword selection (keyword + geography name) and implicit keyword terms combined with IP targeting, are important to your program. Marketers that employ a highly customized localized approach to keyword match...

  8. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. See which podcasts show up at the top of podcast...