SEO News

Program Search Advertising Ad

RSS
  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development View this at the campaign level down to the ad group and keyword level. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put...

  2. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. This dwarfs all other online ad channels with the exception of Google's own keyword...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Ensures your ad doesn't show for any search that includes that term. For example a search query for "cheap laptops" shouldn't trigger the...

  4. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...