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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development These advertising options can fall by the wayside in favor of regular search network campaigns. When you're advertising on the Google search network, it includes other search partners like Amazon and even...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. The search community has always been infatuated with content in one format or another, and the...

  3. 5 Tips to Get Your Product Feed Ready for the Holidays

    For the next few years, just about the sexiest thing you could do with feeds was Yahoo SSP (paid inclusion) program – and we all felt a little dirty about that one. By integrating Google Shopping and their nascent Product Listing Ads (PLA) offering...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. On search engines, it's all about the keyword. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a...