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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Metrics A Search and Earned Media Case Study The goal of Share13 was to connect like-minded marketers and brands and hear...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional...

  7. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Mobile local ad revenue in the U.S.will grow by 54 percent by...