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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. They weren't playing craps or blackjack — well, they may have been...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  5. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they...

  6. Survey Says: Stop Making Assumptions About Your Content

    Overall, your content marketing program may be successful but what are the pieces that are really driving the actions you want and what is it about those pieces that is making them truly perform? This lesson can really translate to all aspects of...