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  1. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Keep in mind that you can combine multiple extensions to take up the...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Last click is a poor representation of the value of organic search given that consumers may begin their journey on organic search, but end it via an affiliate program or a branded paid search ad. Now that the image searches actually keep most users...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration...

  4. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.