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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. Twitter Launches Tailored Audiences Retargeting Product

    At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they may see better ones. We have seen impressive results from those advertisers in our beta test using the tailored audiences program...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. However, I believe we'll start to see that gap close over the next 3-5 years as the...

  4. Google Adds Local Availability, Local Storefront for Product Listing Ads

    For online retailers the important thing is to understand what Google is doing, and where they will be headed," said Mary Weinstein, director of content at CPC Strategy. While this program is still invitation-only, Google has added a form if you'd...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Chris Birkholm, Program Manager, Digital River Clearly, content has become the catalyst that has driven a...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  7. Attention Digital Marketing Director: Read This for Your Social Media Success

    As a digital marketing director, you need to be constantly aware and measuring success in social. The role of the digital marketing director today is more complex than it has ever been and it's only getting more so due to the nature of social media...

  8. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Google Shopping's Google Trusted Stores program is a clear indicator of a quality...