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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Select the campaign you want to clone from the list, and right-click (or control- or command-click) and choose “Copy” from the contextual menu. Before we get into a few cloning applications, let’s visit the free desktop AdWords Editor program so...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the...

  3. YieldBuild Launches Premium Text Advertising Program

    We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. YieldBuild has announced the launch of their Premium Text Ad Program. The new program optimizes across text ads available from Microsoft...

  4. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. This is an extension of its existing AdSense for Mobile program, and is no surprise. Google is following the same path it did online many...

  5. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. Because of that, they're comparing the program to search engine ads. The ad also offers the ability to search within the ad, never...

  6. Google Responds to FTC's Self-Regulatory Principles

    As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...

  7. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Web site owners of all sizes flocked to the new Google AdSense program.