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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other...

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. According to Google, 85 percent of Google retailers advertising products...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is replacing Product Ads. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to...