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  1. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success.

  3. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. The Local Advertising ‘Sweet Spot’ Another fascinating insight from the YP.com report was the result of...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    One of the biggest advantages of the TrueView program, and one that is too often lost in the shuffle, said Antal, is the 30-day remarketing option in TrueView, which enables advertisers to reach out to site visitors who didn’t buy, but are self...

  6. Are You Competing with Your Own Business Identity?

    This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. If we go back and examine the advertising days of old (I’m referring to the ‘90s and before...

  7. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense.

  8. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. For example, if your organization targeted “cloud...