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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Several other search professionals  have also found higher than expected percentages as well. By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its...

  3. Audience Targeting Strategies for LinkedIn Ads

    For example, let’s say you are advertising software that is geared toward marketing professionals. Today we’ll review targeting opportunities for the LinkedIn Ads program. Partner websites may include website publishers in the Google Doubleclick Ad...

  4. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    The Rutgers Mini MBA certificate program is designed for executives or teams of professionals who work in marketing, advertising, public relations, branding, communications, strategy and sales. The Rutgers Mini MBA: Mobile Marketing program is the...

  5. Google Announces New Approach to Working with Ad Agencies

    Google is retiring its long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers.

  6. Will Google Adwords Professionals Search Force Agencies To Get Certified?

    Google has launched a beta search platform for those certified by the company as professionals who can help manage Adwords campaigns. This directory of professionals may have many individuals and agencies scurrying to get certified and listed and...

  7. It's “Horses for Courses” at SES London 2009

    In the article, I said business professionals may want to bring a team to Search Engine Strategies London – because there will be three concurrent conference tracks and no business professional will be able to attend all of the sessions.

  8. SearchDay | Economic Depression 2.0

    This will allow real estate professionals to market their services to the millions of Zillow visitors for free. This is a free opportunity for local professionals to market . The ten languages are: CatalanDanishBritish...

  9. SearchDay | Domain Acquisition -- How Much is Too Much?

    Internal page(s) competing against Competitors Homepage Sep 8, 2008 My company's website sells a variety of natural products for many different uses, to both professionals and do it yourselfers. The decisions you make now about building an in...

  10. College and Career Points

    Emory University in Atlanta runs a one-session workshop that splits half SEO and half PPC and is attracting "an interesting mix of aspiring Web professionals, business owners, and marketing professionals.

  11. SEM Going Legit – Literally EDU

    This workshop, intended for a variety of marketing professionals, teaches the basics of SEM and provides a solid foundation to intelligently and cost-efficiently apply SEM to a current or future business.