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  1. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Another fascinating insight from the YP.com report was the result of an examination of ad click-through...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    One of the biggest advantages of the TrueView program, and one that is too often lost in the shuffle, said Antal, is the 30-day remarketing option in TrueView, which enables advertisers to reach out to site visitors who didn’t buy, but are self...

  4. Are You Competing with Your Own Business Identity?

    This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a...

  5. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense.

  6. Twitter Debuts Analytics Platform, Expands Promoted Tweets Distribution

    The platform is also integrated with the feed, allowing users to retweet or respond from within the analytics program. Promoted Tweets are similar to PPC ads in that advertisers only pay when a user takes action, such as clicking through, replying...