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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. Facebook's new premium ads have been creating 5 to 10 times more...

  3. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. Because of that, they're comparing the program to search engine ads. The ads are now being served on the sites of 34,000 publishers.

  4. The State of Paid Search in the U.K.

    The key advantage for Microsoft is demographic targeting, where advertisers pay a premium bid price to reach a target audience, based on Passport and Windows Live ID information. Jones said there simply are not enough PDA/mobile searches going on...