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Program Advertising Ad Placement

  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Five consumers gave testimony that they had been directed to counterfeit software after searching for Rosetta Stone products as a result of Google’s AdWords practice of allowing competitors to bid on and win placement for terms trademarked by others.

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to the search result placement or ranking of Froogle, Google Product Search, or Google Shopping. The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its...

  3. Conference Agenda Posted for SES London 2011

    Every major search engine offers a paid placement program. Introduction to Paid Search -- Paid placement is a form of search advertising that provides a top ranking in return for payment. Learn how to achieve top ranking or placement by utilizing...