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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  2. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. These advertising options can fall by the wayside in favor of regular search network...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. Most platforms have advertising mechanisms so going "viral" is really just about what you are...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Our visitors are inundated (average person exposed to 3,000 advertising messages per day) and they expect seamless experience across channels. Clearly, content has become the catalyst that has driven a...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found...