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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Bought that ad on Google? In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  4. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. If you stay on top of this, squandered ad spend is...