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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. View this at the campaign level down to the ad group and keyword level. If you stay on top of this, squandered ad spend is...

  2. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...