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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  2. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. They might be able to explain the odd behavior, for...