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  1. Bing Adds Auction Insights to Web Interface

    Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace," wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. Auction Insights data becomes available when a marketer's...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    The key is not just to hop on the hot topic bandwagon, but adapt these themes and insights to fit your program and execute against them better than your competitors. This way you can avoid clogging your owned assets with posts simply meant for ad...

  3. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Bought that ad on Google? In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...