SEO News


  1. Scaling SEO Across Your Enterprise Business – The Human Element

    You might have multiple workflow processes for different aspects of your SEO program, like training workflow, on-page optimization workflow, website optimization workflow, and more. While project management is a way you’ll approach managing the...

  2. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    If your brand already has an Android app, ask your developer to keep an eye out for updates from Google on when developers can enroll in the free trial program, and if it requires a separate version of the app to be developed.

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Elite SEM won big in Las Vegas last night.

  5. 37 SEO Experts You Should Be Following on Twitter

    Duane is known as "the online marketing guy" whose current role is a senior product manager for Bing and their Webmaster Outreach Program. I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who...

  6. Internet Marketing for 2020

    To really get a grasp on this point one needs simply to look to their recently granted patent, "System and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device.

  7. How to Work When Nothing Seems to Work

    It’s not enough to contemplate the reasons why a program has jumped off the track. There are many other ways to get a stalled program back on track. First, consider some of the symptoms that indicate a program has gone off the track.

  8. Amazon and Google: Friends, Enemies or Frenemies?

    While Amazon is spending big on Google's search ads, the online retailer is reportedly developing its own ad program called Amazon Sponsored Links to compete with Google AdWords. The relationship between Amazon and Google is becoming more and more...

  9. Four Reasons Google+ Might Still Be Alive After All

    Between Google shutting down its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra leaving the company, many believe the future of Google+ is in question. Instead, here are four recent events that hint at...

  10. Bing Ads Enhances Geo-Targeting for Increased Relevancy

    The increase in mobile volume has made hyper-local targeting more relevant from user intent and location accuracy point of view," commented Piyush Naik, senior program manager at Microsoft. Bing Ads is releasing enhanced location targeting that...

  11. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...

  12. Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

    If advertisers choose not to bid on their own brand terms, they are at risk of losing valuable clicks to their competitors," said Lars Hirsch, lead program manager for Search Demand at Bing. There is ongoing debate about the value of including your...

  13. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel...