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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. Microsoft has released a statement stating that the program has been...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    However, don't ignore the relationship between any two metrics as you optimize your program. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is replacing Product Ads. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to...