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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. Bing Ads says it is launching close variants for broad match modifiers in...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn...

  3. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel...

  4. Survey Says: Stop Making Assumptions About Your Content

    Overall, your content marketing program may be successful but what are the pieces that are really driving the actions you want and what is it about those pieces that is making them truly perform? Last month, I attended an industry conference on...