Each team member who contributes to your social media program must be audited on a frequent basis. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales.
The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing. The program is open to K-12 schools and will: Admittedly, Bing isn't being very forthcoming with more details of...
Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is currently only available to those in the travel and education sectors, but they do plan to expand...
Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants...
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
In the post announcing Bing Boards, Program Manager for Bing Experiences, Chen Fang, said the content experts creating the boards have helped evolve the Bing Boards experience to its current release. Continuing to experiment with ways to change and...
The first is a pilot program that will measure audiences for TV content viewed online. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. But the rising tide is lifting AOL's boat more than others.
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...
To make it a little easier, pull the number of iOS Google Organic visits from analytics, then simply apply these numbers to the formula given.iOSA = Actual iOS Google Organic Traffic: This is unknown and will be the end result after the completing...
However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
According to the report, the PRISM program goes back a number of years to programs set up by the Bush administration to collect intelligence. If the government has a broader voluntary national security program to gather customer data we don’t...
Any company that engages in PR needs a substantial social media program. Making social media work for your company is not a matter of "if". It's a question of "how". Social media marketing affects and supports all critical areas of the organization...
Google is looking to bring its Trusted Stores program to the UK later this year. The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service...
When we started the Explorer Program nearly a year ago our goal was simple: we wanted to make people active participants in shaping the future of this technology ahead of a broader consumer launch," it said.
When you are doing just a data refresh then the way that you run the computer program stays the same, but you might have different incoming data, you might refresh the data that the algorithm is using.
The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. Everyone loves to speculate on Author Rank and its effect on the SERPs long term.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and...
Yandex has now rolled out their second-generation personalized search program. With the new personalized search program, we can offer relevant results even to those who don’t have any search history on Yandex.
When combined with an employee training program, these measures can insulate brands from liability, even if one of their own commits a violation. This is perhaps most evident in the convergence of paid, owned, and earned media, which explains a...
