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Profitability

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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. One could argue that the discussion around Net Neutrality has been designed to be so boring and...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Tools to enhance productivity and profitability. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote profitability. One of the most important aspects of the marketing plan in 2014 will be allocation of...

  4. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    We have incurred significant operating losses in the past, and we may not be able to achieve or subsequently maintain profitability,” the company warns in its S-1 filing. Twitter just tore the roof of its business, letting the public, potential...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one 'right' calculation. Assess profitability as a basis for continuing and prioritizing future investments.

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle...