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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. So how do you make more profit by knowing your competitor's AdWords account structure? Pay less for traffic, keep the same conversion...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  3. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. According to its guidelines, there are certain restrictions on prescription drugs and even tobacco, but...

  4. Bridging the Cross-Channel Analytics Divide

    There’s no point in doing a deep-dive analysis on low-profit products. Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel...

  5. SEMPO Tells Government: Don't Censor Search Engines

    That's not an accusation that they're planning on using it or that they ever would – but do you really want to trust a profit-centered company to just "do the right thing"? FTC's antitrust probe into Google, the search marketing organization SEMPO...

  6. Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life

    Considering the fact that it has been reported that Linden Lab is making a $100 million a year profit, I think as a money making strategy, it's been effective. It would appear that at least one such organization (The JLU – this wiki link is, shall...