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Profit Margins

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  1. LivePerson Says Bouncing is Single Worst Action a User Can Take

    For instance, on keywords with low profit margins, the manager can activate a targeted custom content routine which is designed to echo the perceived intent. LivePerson may be most recognized for their instant chat software for websites which...

  2. 5 Overlooked Actionable Benefits of Attribution

    In order to get to profit, the tracking technology needs to know which products were in the order and the margins or cost of goods sold associated with those products. When it comes to giving credit where credit is due, the optimal metric to use is...

  3. 7 Marketing Lessons from the Late, Great Pitchman Billy Mays

    The profit margins had to be there in order to expand. Like many of you, I was saddened to learn on Sunday that Billy Mays died at the age of 50. My family has been watching the Discovery Channel series Pitchmen, featuring Mays and fellow pitchman...

  4. The New Era of Travel Affiliate Marketing

    With shrinking commissions and lower margins, how can those affiliates increase their own revenue share? As we get closer to 2009, I predict we'll finally see far more maturity in social marketing strategies, as companies fight to create SMM...

  5. What Are You Converting?

    If the products you sell have different profit margins, the revenue-per-visitor metric can be deceiving. In many circumstances, the revenue per visitor and profit per visitor are more useful metrics. A more sophisticated metric for such situations...

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  6. Link Building with Customers, Part 2

    It's an effective retention program many companies employ -- especially those with a high customer acquisition cost or high profit margins. Cultivating positive relations with clients is the key to getting them to help with link development and...

  7. Newspapers Bleed Red Ink: Death by Internet

    Average newspapers are down 10 percent to 30 percent in total ad revenue, and that means their profit margins. If you're a journalist, consider quitting and becoming a SEO specialist. The search industry's filled with former journalists who've seen...