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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Customer lifetime value (CLV) is a way to calculate the entire profit a company can expect to earn from the relationship with that customer over time. Not all customers are created equal. This is the picture painted by customer acquisition platform...

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. Google's got $5 on it .er, make that $240,000. This is according to last week's announcement from a medical...

  3. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    While the ad itself might not be for illegal drugs, USA TODAY speculates the profit still remains. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today.

  4. Is Google's Unified Privacy Policy Illegal in Europe?

    Google has repeatedly put profit ahead of user privacy and the way that the company ignored concerns from regulators around the world when it changed its privacy policy showed just how little regard it has for the law,” he said.

  5. Google Pays $7 Million to Settle Street View Snooping Case

    The company said in a statement that it didn't knowingly gather or profit from the data collection, which was said to be the work of a rogue engineer. Google has reached a settlement which would end the firm's long-running data harvesting case in...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Analyze investment effectiveness for generating a profit. Profit Analyze estimated cost impact.e.g.make a profit, break-even, take a loss. We're not calculating the profit-margin feasibility for a new manufacturing line here.