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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Here's one story on Forbes.com from the list, How To Use Airbnb To Profit From Your Second Home: The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. So how do you make more profit by knowing your competitor's AdWords account structure? Pay less for traffic, keep the same conversion...

  3. Why SEO Can't Reside in a Silo

    If a business makes an average profit on a widget of $100, and on average a customer purchases 1 widget per month for 12 months, then the true value of that customer is $1,200. Search engine optimization (SEO) is an incredibly effective marketing...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Return on Investment (%) = (Net profit / Marketing Costs) × 100. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...