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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for removing or editing unwanted material. They declined the offer, but Yelp allegedly made negative reviews reappear on their page.

  3. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. So how do you make more profit by knowing your competitor's AdWords account structure? Pay less for traffic, keep the same conversion...

  5. Why SEO Can't Reside in a Silo

    If a business makes an average profit on a widget of $100, and on average a customer purchases 1 widget per month for 12 months, then the true value of that customer is $1,200. Search engine optimization (SEO) is an incredibly effective marketing...