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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. So how do you make more profit by knowing your competitor's AdWords account structure? Pay less for traffic, keep the same conversion...

  2. Why SEO Can't Reside in a Silo

    If a business makes an average profit on a widget of $100, and on average a customer purchases 1 widget per month for 12 months, then the true value of that customer is $1,200. Search engine optimization (SEO) is an incredibly effective marketing...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Return on Investment (%) = (Net profit / Marketing Costs) × 100. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. If you're looking to catch up on Google's most recent changes, here is a...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. In 2011, my family and I spent a year in a remote region of...

  7. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Before Google stepped in with its mighty algorithm, many states had already tried to regulate these for-profit mug shot sites with legislation – legislation that violated the First Amendment, some journalists argued.

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Best of all, the probability that this increased traffic to your site will convert is much higher, so this method could even help you hit profit goals in the short term as well. Suspending math rules for a second, the synergies between SEO and...