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  1. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    And then surely if you’ve written 34 posts on a site, that looks more natural than if you’ve only written one or two - it’s building real authorship, not a guest profile. If content is placed on a big publisher first as an exclusive, they should be...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Quickly reviewing the site’s link profile revealed a problem: companies put a stake in the ground and remove as many unnatural links as they can at a given point in time. I saw many unnatural links in their profile that were first found during the...