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  1. "Which Update?" Is the Wrong Question

    The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin? After all, let’s say it was a Penguin penalty that hit you THIS TIME. If you’re just at the entry level stages of being an SEO or if you’re...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. And then surely if you’ve written 34 posts on a site, that looks more natural than if you’ve only written one or...

  3. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. When an industry can't come to common consensus about what a high...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. Authorship is another area where Google wants to improve, because tying an identity to an authorship profile can help...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Algorithms like Penguin and Panda can cause serious damage to your business, as Google organic traffic can plummet overnight. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to the specific landing pages...