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  1. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to.

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. Pages / Session, again helps you see whether some ages or genders engage more with your site that others.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Click this link and assign it to a profile. So pages that are less than a few hundred words could be problematic. Duplicate content: Very similar or exact versions of the same page across different URLs, boilerplate copy across multiple pages where...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. +Post ads on the Google Display Network have been out of beta for...

  5. How to Use Google Analytics Site Search Reports

    To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. If that was ticked for Search Engine Watch all search results URLs would show in the content reports...

  6. Google Analytics Content Reports: Understanding the Key Benefits

    Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you have put in the admin area of the profile, so if you use one profile for multiple domains...

  7. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?