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  1. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Facebook targeting in particular has become much more sophisticated over the last year with the introduction of...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...