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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...

  2. How to Dominate the Entire First Page of Google

    For more information on how to set up your publisher profile, check out this Google+ starter guide. The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For social, the Facebook Exchange (FBX) represents a...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". The hype around Facebook, and social media in general, appears to have dulled the senses of...