In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop...
The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...
Yet their Google+ page – with a not-shabby following of 5,000+ and with a definite increase of traffic by people who have read the article and are comparing their Facebook and Google+ engagements – and they still have neglected to update their...
Here are a few basic steps to follow when looking at a backlink profile: Some tools do it for you (Link Research Tools lets you categorize each anchor and will report the percentages) but if you're doing it on your own, you have a lot of work ahead...
LinkedIn also provides multiple paid opportunities to use the tool as more of a CRM with features like Lead Builder and Profile Organizer. Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B...
Need-It-Now Profile However, before you even begin to execute any strategy of customer segmentation, you have to understand the different profiles of multi-channel shoppers and consider the right tactics to monetize each profile.
Bringing people together in Drive – Google Enterprise BlogGoogle Drive gets social features: Google+ profile pictures and chat button. What is being done to detect and remove results from larger sites when they don't have unique content that is...
As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on your Pinterest profile too. Demographics: A closer look at the demographic profile of Pinterest users reveals few surprises.
Once you have your profile set up, the GA reports for mobile websites are pretty much the same as what you see for your desktop/laptop site. Note: Keep original profile unchanged! Add filters to the new profiles (not the original profile!
Next up, your Company Page needs a profile picture, which will display at 160 x 160 pixels but must be at least 180 x 180 pixels to upload. However, on the rest of the site and in Newsfeeds, your profile image should be recognizable to fans.
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. We make hundreds of changes to our search algorithms each year, and we employ...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Hit the Profile icon and update your About section, cover photo, company photos, videos, etc.
When canonical tags on the site are not part of the internal link profile, which means there’s a link that exists in a canonical tag that is not used in any of the internal links on the site. View All ‐ if you have a good View All that is fast...
Small sites today primarily only do well if they have a strong brand, amazing link profile, or a great social media program, which usually these three pieces rarely happen independent of one another. The days of generating pages solely for search...
Obviously, social signals are playing an increasing role and are important in developing a natural profile but for now at least, we see the competition for links as the force majeure. A bigger backlink profile is not necessarily the best.
When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. Tip for becoming irrelevant: If you don't want your authorship...
How to Configure t just about having a profile, it's about engaging with your audience and providing the answer to questions they may have regarding your products or services. How to Implement Video Microdata for Google but we don't have to worry...
To get a complete backlink profile, you will need a paid subscription to a backlink checker. They are hammering websites built on link schemes and rewarding sites with a natural backlink profile. A natural profile contains an assortment of link...
As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. Reviewing your link profile and identifying the problems is a key part of...
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. But today, as search continues to grow, thanks to social media, the search results...
