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  1. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  2. Secret Sauce LoMo Tips for More PPC Sales

    The "Get Direction" button populates for linked campaigns in search as a location extension, information which comes directly from your GMB profile: Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as their job title. To combat profile incompleteness, Brady suggests businesses take a multi...

  4. Do Weak Links Reveal Powerful Opportunities?

    Look for emerging niches – are there topics within your own link profile or those of your competitors that surprise you? Let’s look at this summary of the link profile of REI.com: In his excellent little book Linked, published in 2002, Albert...

  5. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    And then surely if you’ve written 34 posts on a site, that looks more natural than if you’ve only written one or two - it’s building real authorship, not a guest profile. If content is placed on a big publisher first as an exclusive, they should be...