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  1. Learning to Carry Your SEO Baggage

    A low-quality link profile from an old domain could bring with it, inhibitors to the growth of the new site. The chance to rebuild can be a gift, whether you’re trying to rebuild a torched profile, rebuild a new site, or even rebuild an entirely...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Only by understanding your own digital footprint and the footprints of those closest to you is it possible to regain control of your public profile. As every hedge fund manager knows, where there's money there's malevolence, and with intangible...

  3. Smart beta indexes gain currency with Asian investors

    Despite some high-profile failures banks and index providers are bullish Charles Firth, Hong Kong-based head of equity derivative structuring Asia at Credit Suisse, says these high-profile failures have negatively impacted demand across all asset...

  4. FSB delays designation of systemic reinsurers

    The IAIS said this was to allow more time to investigate the risk profile of reinsurers and to take into account issues of substitutability and interconnectedness which, as the association explained, were more complex than for insurers and...

  5. Are Scholarship Links Considered Unnatural by Google?

    But, if the rest of the link profile looks good and this was a one-time program that the company ran, then this may perfectly acceptable to Google. For example, if the site had created all sorts of mini scholarships and that this was essentially...

  6. Netting problems will restrict pension funds, FCMs warn

    The way regulators look at this is ‘We may not think there is risk, but if we don't have legal opinions that perfect that, then we do have risk', so the risk profile of the pension fund increases because we have to treat that exposure as...

  7. UBS offers bankruptcy remoteness and white-labelling twist

    The bank is particularly proud of Fiduciary Estate, which allows investors to select a credit profile and derivative. It is a capital-protected investment vehicle that caters to multi-premium life insurance policies and provides exposure to a multi...

  8. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  9. Secret Sauce LoMo Tips for More PPC Sales

    The "Get Direction" button populates for linked campaigns in search as a location extension, information which comes directly from your GMB profile: Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for...