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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A manager or director level is best, since the LinkedIn profile of the sender is attached to the email. Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. You would have no idea whether you were reaching the target market you thought you were or if specific products or...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Click this link and assign it to a profile. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes.

  5. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. According to Christian Ashlock, Product Marketing Manager at Google...

  7. How to Use Google Analytics Site Search Reports

    To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. If your website has a search bar, you need to ensure you’re making the most of this valuable report in...