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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Foster close ties to academia in the region by developing relationships with professors who teach marketing programs. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Content creators, law professors, copyright holders, philosophers, the MPAA, and the RIAA, there’s a place at the table for them,” Hedger said. SOPA is proving to be more resilient than many had hoped, with Rep.

  4. AdGooroo Unveils Academic Program Featuring Free Tools for Educators

    We'd like to serve as a helpful resource to academic departments and professors around the globe. AdGooroo is launching a new academic program that provides free resources to educators wishing to teach their students about search marketing.

  5. Google Scholar: Online Library or Plagiarist's Dream

    What plagiarists must know is that professors know how to use it as well to check if they are cheating. Google Scholar - in beta since 2004 - epitomizes the problems of the internet. It provides easy access to advanced research that can be used by...

  6. Facebook: Get Educated on the Hottest Social Media Platform

    She feels that this form of communication has helped students to feel more comfortable engaging in discussion with professors. As we continue our study of social media and how it's being used to educate, we turn our focus to Facebook.

    Published
  7. SEW Experts: Using Twitter as an Education Tool

    In today's SEM.edu column, "Using Twitter as an Education Tool," Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans. Innovations are popping up everywhere as educators find more uses for Twitter and...

  8. Google American Idol: Competition For AdWords Local Search Talent

    Professors and over 8000 students (724 US teams) from all over the world are already signed up to participate before the Feb 1 deadline for entries. Professors and over 8000 students (724 US teams) from all over the world are already signed up to...