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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. The professor only lists (links) to the other papers most relevant to and most important to to their paper.

  4. Leverage Twitter's Influence To Work For Your Brand

    And it doesn’t take long to achieve this mental trigger.in a 2001 MIT study by David Melcher, an associate professor at Trento University in Italy, it was found that after only 1 second of display, respondents described visual images with 60...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Perhaps not a totally original idea as Professor Vannevar Bush had a similar thought back in 1945 when he argued in the Atlantic Monthly that “as humans turned from war, scientific efforts should shift from increasing physical abilities to making...

  6. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    While Google failed to comply with the order regarding the media and requested clarification instead, Oracle published its list of individuals and organizations that it had paid, naming blogger Florian Mueller and Stanford professor Paul Goldstein...

  7. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    First Amendment Protection for Search Engine Search Results, released in mid-April, is the work of UCLA law professor Volokh. Search engine results are a form of opinion; companies like Google offer information they think is most relevant to users.

  8. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Oddly, though, Microsoft’s “discovery” comes two days after TAP blog published Internet Explorer privacy protections also being circumvented by Google, Facebook, and many more, by Carnegie Mellon University Associate Professor Lorrie Faith Cranor.

  9. How Local Small Businesses are Evolving Their Online Marketing Strategies

    We are in a period of great transition,” said Ely Dahan, a professor of marketing at the UCLA Anderson School of Management. SEO experts are happy to tell small business owners how to improve their visibility on the web.

  10. Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    Stanford University robotics professor and Google Driverless Cars program leader Sebastian Thrun gave a presentation at TED 2011 last March in Long Beach. Google’s driverless cars are “shockingly” safe, says a Bellevue, Washington insurance company...

  11. Google Doodle Honors Martin Luther King, Jr. Day

    However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...

  12. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Chan Yun Yoo, assistant professor at U of Kentucky, makes sense of this phenomenon by distinguishing between explicit and implicit memory. Walking through doorways causes forgetting" is a central finding in the research of Notre Dame professor...

  13. IRS Audits Google's Off-Shore Tax Strategies

    According to economics professor Kimberly Clausing, multinational tax strategies reduced U.S.corporate taxes by $90 billion in 2010. Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS...