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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field.

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This week, at least, Adobe Summit is helping marketers discover new ways to reinvent themselves as professionals through the way they approach marketing. Search, social, content, and digital marketers probably agree it's an exciting time in...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  6. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    SEO professionals will blame Cutts for whatever the next commonly known SEO technique that gains mass popularity that ends out being targeted by the spam team. At the core of any SEO marketing strategy, one of those goals is simply to get traffic.