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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. Search engines, leading authorities, and industry professionals fail to agree...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This week, at least, Adobe Summit is helping marketers discover new ways to reinvent themselves as professionals through the way they approach marketing. The company's first step included implementing and integrating marketing automation, analytics...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. That is if you're selling digital marketing services in the...

  7. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Although online merchants can't find as much organic keyword data on...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;