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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    All too often, I see webmasters and SEO professionals flitting from one tactic du jour or another like a butterfly on meth. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. Better search rankings as a result of those quality links. But I'd like to propose another variant which seems to have gotten a bad rap over the years: syndication.

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...