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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. Both marketers and UX professionals provide valuable insights into user behavior before a site is developed.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic that is commonly under-utilized in enterprise environments. But if your content is good enough and gets shared through a...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Why Content Marketing Matters for the Financial Industry Joe Pulizzi of the Content Marketing Institute cited the financial industry as being even more regulated than the health...

  4. 10 Shocking Facts About Content Marketing Today

    Business professionals turn to this website to make connections with other people in their industry and build their network. However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs.

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. In its survey, BrightEdge wanted to gauge the career landscape for the industry. And, "How do we further our marketing careers?