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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". No surprise, industry professionals and the clients they serve also have varying perceptions on the definition of SEM.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies and SEO professionals will need to be asking the following questions in the year ahead: My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying...

  5. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    It's noteworthy, though, that the amount of time these search professionals spent on many of the digital marketing categories remained flat. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that the average salary for search...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  7. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    It's no secret that links aren’t as a valuable as they were a few years ago and SEO professionals have been adjusting their linking tactics because of it. However, the removal of the first paragraph will likely leave some SEO professionals...