No, I'm urging you to get your horses on those courses because Google had a strong fourth quarter, with 17% year over year revenue growth. Last year, I posted an item to the Search Engine Watch blog entitled, "It's 'Horses for Courses' at SES...
A year ago, I wrote an article for Search Engine Watch entitled, “It's ‘Horses for Courses' at SES London. And this will enable your organization to put different "horses" on different "courses. In other words, there are courses for horses at SES...
One of my favorite British expressions is "horses for courses. Certain horses run better on certain courses. And sending a team will enable your organization to put different "horses" on different "courses.