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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    However, specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    All too often, I see webmasters and SEO professionals flitting from one tactic du jour or another like a butterfly on meth. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. Some of the strategies marketers use to build traffic include guest blogging. But I'd like to propose another variant which seems to have gotten a bad rap over the years...

  6. How Can Good PPC Managers Become Great PPC Managers?

    We were chatting about the characteristics that great PPC professionals exude, and she said something that sums it up perfectly: "They know how to figure stuff out. It's true that with the right training, most PPC professionals can become very good...