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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    What is the right training? Anyone can be a good UX designer, with the right training. More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes.

  2. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training.

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Get SEO Training from Shari Thurow at ClickZ Live New York 2014: I have clients who are members of professional organizations. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  6. Google Penguin Got You Down? Work on Customer Service

    Investments in training and staff, guided by research, will help retain more customers and decrease the relative importance of SEM during difficult times. Professional and friendly staff: Interestingly, this outranks knowledge, timeliness, and...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    As a professional who helps people make money with their website, I was intrigued. More than you training your visitors, if you’re willing to pay attention, your visitors will train you to give them what they want.

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Having provided media training to prepare executives for interaction with the media and press during events, promotions, or times of crisis, the same approach translates nicely to social media. If they have not been active, proper training will...

  9. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.

  10. Visual Storytelling: The Key Weapon to Content Marketing

    To help us learn more and consider how all of this applies online, I spoke with Brandon Whalen, who recently developed a training course on visual storytelling for the Online Marketing Institute. There have been several cases of higher engagement...