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  1. Tools to Monitor Online Reputation Across Different Languages

    Services such as Boardtracker and Boardreader specialize in trawling the boards for searchable keywords so you don't have to. Other Services There are also a number of services that allow you to monitor and manage different aspects of your online...

  2. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We oppose the passage of the SOPA bill as currently drafted, but hundreds of millions of customers rely on our services every day so we don’t plan to shut those down to express our view. SEMPO, the search and digital marketing industry’s...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Allen thinks this issue is best solved on an individual level, noting that "Consumers have drastically changed the way they consume content in the last few years and are becoming more selective about what services and what devices they will use to...

  4. Bridging the Cross-Channel Analytics Divide

    Categorize your products and/or services by profitability. The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning...

  5. How to Launch an English Only Global Search Marketing Campaign

    Targeting expat professionals is a great strategy, not only will you find that these professionals have a longing for English products that aren’t found in their host country, there is nearly instant trust gained for products/services from their...