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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. More than denigrating wannabe UX designers, my intent is to help you hire a more...

  2. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Just about every professional remotely related to the digital space is claiming some level of SEO expertise.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...

  6. Google Penguin Got You Down? Work on Customer Service

    Nine out of 10 unhappy customers will look to a competitor to replace the services. Professional and friendly staff: Interestingly, this outranks knowledge, timeliness, and thoroughness. Many businesses suffered drops in their rankings with the...