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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have on the brand. Convincing the CEO of the importance of social media may require you to Sell SEO to the C-Suite.

  2. Biggest Search Events of 2011 & Predictions for 2012

    Unification of SEO and PR… With HR SEO and PR have gradually become more integrated. Google have stated that overall this will be a single-digit percentage of keywords that is classed as “(not provided)” – however, from an SEO agency perspective...

  3. SearchDay | Click Fraud 101

    Is Every SEO, SEM, PPC Professional Employed? SEW EXPERTS: LOCAL the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9.

  4. SearchDay | Create Something Newsworthy

    Is Every SEO, SEM, PPC Professional Employed? Create Something Newsworthy, Part 2 -- Testing SEW EXPERTS: PROMOTION the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7.

  5. SEO Link Building Fundamentals

    Link building is one of the biggest SEO tasks. You may even hand these over to your PR firm. Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your...