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  1. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa distributed a 172 point questionnaire to nominated...

  2. Search Engine Forums Spotlight

    Marketing Sherpa Jul 23 2004 0:47AM GMT I was reading a book by an SEO [search engine optimization” professional that defined the 'popularity component' of SEO as 'link popularity' + 'click through/click popularity'.