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  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Information retrieval scientists and professional marketers alike understand the importance of determining the user “intent” behind a web searcher’s query. “Picture the communications future: every home linked via cable TV, push‐button phone, and...

  2. How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

    This searcher is looking for a topic expert, credentialed professional, or an ally to answer their question. Appeal to the Inspire Me searcher by: Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning...

  3. SimpyHired.com Expands Integration with Social Networks to Enhance Job Search

    It returns an in-line view of a searcher's LinkedIn connections that are relevant to job search results. With hundreds of applicants vying for any one role, a personal or professional connection within an organization can give a job seeker the...

  4. SearchDay | Economic Depression 2.0

    For every searcher who uses the app, Yahoo will . Zillow Launches Free Professional Directory Posted by Nathania Johnson Oct 2, 2008 Real estate search engine Zillow.com has launched a free professional directory.

  5. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Let's move on to the set of ad groups that assume the searcher is in the shop phase (the second tab of the spreadsheet). Example Keywords: buy collectable acoustic guitar, buy high-end acoustic guitars, buy professional acoustic guitar online