SEO News

Professional Searcher

  1. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Information retrieval scientists and professional marketers alike understand the importance of determining the user “intent” behind a web searcher’s query. “Picture the communications future: every home linked via cable TV, push‐button phone, and...

  2. How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

    This searcher is looking for a topic expert, credentialed professional, or an ally to answer their question. Appeal to the Inspire Me searcher by: Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning...

  3. Expands Integration with Social Networks to Enhance Job Search

    It returns an in-line view of a searcher's LinkedIn connections that are relevant to job search results. With hundreds of applicants vying for any one role, a personal or professional connection within an organization can give a job seeker the...

  4. SearchDay | Economic Depression 2.0

    For every searcher who uses the app, Yahoo will . Zillow Launches Free Professional Directory Posted by Nathania Johnson Oct 2, 2008 Real estate search engine has launched a free professional directory.

  5. Tightly-Themed Ad Groups: The PPC Pro Advantage

    Let's move on to the set of ad groups that assume the searcher is in the shop phase (the second tab of the spreadsheet). Example Keywords: buy collectable acoustic guitar, buy high-end acoustic guitars, buy professional acoustic guitar online