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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Search engines, leading authorities, and industry...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. What unique experience or perspective do you have that's in demand in your industry, but...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been...

  4. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. SEMPO research has long since been relied upon to gauge the state of affairs for the digital...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  6. How to Build Your First Content Marketing Strategy

    Often, we draw inspiration for our content from popular industry blogs and publications. But chances are those lists already exist in your industry. But consider pitching them to popular magazines, journals, and blogs written for those in your...