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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. I tend to choose my words carefully when people ask me about the...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The cultivation of quality content will require contribution from every area of the organization, and support every aspect of the business. Collaboration Across the Organization There remains a disconnect between what senior marketers know needs to...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    A student-run internship swap organization arranged the contracts and even the lodging. Essentially, it’s “a day where we can focus on women and their accomplishments and recognize all the amazing women in our personal and professional lives,” said...

  6. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Make a proactive effort to build relationships with other teams within your organization, particularly those that are relevant to marketing. Better organization The new year is the perfect time to kick your professional butt into gear.