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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: It takes some investment to create something like this (usually in the...

  3. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...