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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: It takes some investment to create something like this (usually in the...

  4. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    And this change shifts the balance of power towards Reddit, a social news and entertainment website; Tumblr, a microblogging platform and social networking website now owned by Yahoo; Pinterest, a pinboard-style photo- and video-sharing website...