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  1. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa distributed a 172 point questionnaire to nominated...

  2. Search Engine Forums Spotlight

    Marketing Sherpa Nov 17 2004 4:15PM GMT Google Professional Vs. Adwords to Ban Affiliates? Webmaster World Relevancy is an issue. If Google wants to maintain the most relevant results, it should limit the use of dynamic insertion in the headlines.

  3. Yahoo Targets Google, Yellow Pages with New Local Search

    Marketing Sherpa Aug 2 2004 2:48PM GMT Rating: Ratings are based on input from both professional critics and users of the Yahoo local service. Marketing Entwined With Journalism on Forbes.com. Our mission is to understand intention of user, to...